There is just over 24 hours left of our biggest ever babywear sale. To really ramp it up, for every order that includes three items from the sale, we will donate ONE item to the charity Little Sprouts. Little Sprouts is a nationwide organisation that give baby packs to families in need. We believe every baby deserves the best start in life.
News
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Newsletter: New Little Green Radicals, Slugs & Snails Sale
Rachel Hansen
Posted on November 11 2018
Hello Freedom lovers!
We have lots of gorgeous garments that are feeling lonely as th...
Brand Focus: Eternal Creation
Rachel Hansen
Posted on November 06 2018
Before I had even considered setting up a children's clothing company, I had purchased items from Eternal Creation for my own kids and loved them. They are Fair Trade certified and I loved their ethos and focus on social responsibility.
November Fundraising for The Aunties
Rachel Hansen
Posted on November 01 2018
Freedom Kids was always going to be more than just another childrens' clothing company. We wanted to disrupt the status quo. We wanted to prove that businesses could succeed by focusing on more than monetary profit. And we wanted to make sure we could give back to the community. If you want to join us in raising funds for this valuable work, you simply need to enter 'aunties' at checkout. For the whole month of November this will give YOU free NZ shipping PLUS we will donate 15% of your spend on full-price items to the Aunties.
Organic, Polyester-Free Velour from Duns Sweden
Rachel Hansen
Posted on September 02 2018
We have been consistently impressed with Duns Sweden's commitment to ethical trading and going above and beyond for the benefit of our environment. This 100% organic cotton velour is another example of their innovation and we are sure that kids will absolutely love this soft and cosy velour.
Update: Basics for FREE | New Piccalilly | Duns Sale |
Rachel Hansen
Posted on June 29 2018
We have launched a shiny new website. Most of the changes are behind the scenes but you will notice it is speedier, easier to navigate and now has the ability to choose the currency you view the prices in. Yay! To celebrate our new website, we've created a couple of new sales pages - a clearance sale on previous season Duns plus a BUY ONE GET ONE FREE deal on loads of Maxomorra basics.
Winning Awards & Juggling Motherhood
Rachel Hansen
Posted on June 10 2018
I had been told that Freedom Kids was finalist in two categories of the NZ Retail Awards 2018. We were so excited and honoured to be named! I wasn't going to attend because negotiating the logistics of flying to Auckland with a breastfeeding baby for one night just seemed overwhelming. In a last-minute decision I decided to do it - AND WE WON!
Idealog's Most Creative: Freedom Kids' Rachel Hansen
Rachel Hansen
Posted on May 28 2018
Rachel Hansen was one of the People's Choice winners for Most Creative in retail for Idealog and Accenture's Most Creative People. Perplexed by the massive gender-divide in children's clothing, Hansen decided to do something about it and began offering kids an ethically-made alternative to the highly-gendered, factory-made clothes that dominate children’s clothing.
A Gender-Neutral NZ! (Wise words from a nine year old)
Rachel Hansen
Posted on May 23 2018
I bet most of you know I’m not a pretty pink girl that wears dresses and skirts, I’m more of a tom boy than a girly girl. You may know when you go to Farmers or the Warehouse there’s always a boy’s section and a girl’s section, I just think that’s weird because girls can wear whatever they want and anyway there’s no such thing as boy and girl clothes just like colours.
Our Fundraiser for The Aunties
Rachel Hansen
Posted on May 01 2018
We have done a number of smaller donations and fundraisers, but this month will be our biggest one yet. We are delighted to announce that for the month of May we are collaborating with The Aunties for raise funds for the amazing work that they do.
TV Interview: Our Kids Deserve Freedom from Gender Stereotypes
Bold Commerce
Posted on March 29 2018
We think that pink is for girls. And that pink is for boys. We think gender doesn't dictate whether kids love bunnies or dinosaurs. We think that dresses are for anyone who likes wearing a dress. We think that kids and parents should have freedom from gender stereotypes when choosing their clothes. It's not that complex, right?
Freedom Kids: The history, the inspiration and the vision
Rachel Hansen
Posted on March 29 2018
Freedom Kids was created with the aim of supporting parents who care about how clothing is produced and those who want to avoid placing gender expectations and limitations on their children. I now have two sons and one daughter and I’m determined to clothe them in ethically-produced, gender-free clothes.
Dominion Post: We Can't Get Enough Of Freedom Kids
Rachel Hansen
Posted on March 26 2018
Freedom Kids was named in the Dominion Post Weekend magazine in their 'We can't get enough of...' list. My excitement was reasonably high already, because I received the text when I was at the airport waiting to fly to Auckland for an interview on national TV about Freedom Kids. My travel buddy was pretty nonplussed though :)
Colours are for everyone! Dresses are for everyone! (Wise words from a 6 year old)
Bold Commerce
Posted on March 23 2018
My name is Ollie and I am six years old and I know the periodic table of the elements. I am good at maths and reading. I am a boy with long hair and I like wearing dresses and skirts and my favourite colour is all the colours.
An Ethical Supply Chain for NZ-made Clothing?
Rachel Hansen
Posted on July 10 2017
It's no secret that we have fantastic customers. In the 21 months since we opened we ha...
Piccalilly comes to Freedom Kids!
Rachel Hansen
Posted on May 19 2016
We are excited to announce that we are now stocking the UK label Piccalilly.
Establi...
Gender-free Clothing and the Pay Equity Gap
Rachel Hansen
Posted on March 01 2016
We are raising our children in a system that predicts that our daughters will earn far ...
Opening Our Eyes to Non-Ethical Fashion
Rachel Hansen
Posted on October 24 2015
Last December I started establishing Freedom Kids. At that point I was really focussed...